Top 5 iOS Consumer Finance Apps in Italy Q1 2025

In the first quarter of 2025, Italy's top consumer finance applications on iOS demonstrated varied performance in terms of downloads, revenue, and user engagement. Based on data from Sensor Tower, here is a closer look at the trends observed in the top five apps.

Splitwise showed a notable increase in weekly downloads, starting from approximately 5K in early January and reaching over 7K by the end of March. Weekly revenue for Splitwise remained relatively stable, peaking at around $410 in the final week of the quarter. Active users fluctuated slightly, beginning at 18.8K and closing the quarter with 17.7K.

Wallet - Daily Budget & Profit experienced a gradual rise in weekly revenue, culminating at $367 in mid-March. Download numbers varied throughout the quarter, with a high of 891 in the week of March 17. Active users remained consistent, with minor fluctuations around the 1.3K mark.

Monefy: Money Tracker witnessed a decrease in weekly revenue, starting at $479 and ending at $192. However, downloads saw a spike in late March, reaching 1.6K. Active users remained relatively steady, maintaining a count of around 7.5K throughout the quarter.

Money Pro: Personal Finance AR had modest download numbers, consistently under 100 per week. Revenue trends fluctuated, with a peak of $308 at the start of the quarter and a low of $134 towards the end.

YNAB maintained a stable revenue stream, peaking at $347 in early February. Downloads were consistent, averaging around 150 weekly. Active users showed a slight increase, starting at 636 and ending the quarter at 642.

For more detailed insights and data, visit Sensor Tower's platform, where you can explore comprehensive analytics for these and other applications.